You know that feeling when your “simple” online business suddenly has more subscriptions than customers?
One tool for your course.
Another for your email list.
A different one for landing pages.
Something else for community.
A checkout tool. A link-in-bio. Analytics. Automations.
Each one has a separate bill, separate login, separate learning curve. It works, but it’s messy, fragile, and quietly draining your profit every month.
Then you look at Kajabi’s pricing and think, “Wait… $89 a month to start? $249 or $499 a month for the higher tiers? Is this really better than my patchwork stack?”
That hesitation is real. Kajabi isn’t “cheap.” But it is built to replace a lot of what you are already paying for: courses, coaching, communities, newsletters, downloads, CRM, email marketing, funnels, checkout, affiliate management, and more, inside one platform that actually plays nicely together.
The real question is not “Is Kajabi expensive?”
The real question is “Given where my business is right now, which Kajabi plan (if any) actually makes sense?”
In this article, we will unpack Kajabi’s pricing in plain English, walk through each plan, and help you map your current stage, audience size, and goals to the right tier. By the end, you should know whether Kajabi is a smart move for you and exactly which plan to start with today.
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Kajabi Pricing At A Glance
Kajabi has four main plans:
- Kickstarter
- Basic
- Growth
- Pro
You can pay monthly or annually. The features are the same, but annual payments unlock significant savings.
Monthly Pricing (Billed Monthly)
If you want flexibility and are still in “testing mode,” here are the standard monthly prices:
- Kickstarter: $89 / month
- Basic: $179 / month
- Growth: $249 / month
- Pro: $499 / month
You can upgrade or downgrade as you grow, which is helpful if your business is still figuring things out.
Annual Pricing (Billed Yearly, Lower Per-Month Cost)
If you are serious about running your business on Kajabi for at least a year, the annual plans cut your effective monthly cost and can save up to $1,200 a year on Pro:
- Kickstarter: $71 / month (billed annually, equivalent of $89/mo, “Save $216/year”)
- Basic: $143 / month (billed annually, equivalent of $179/mo, “Save $431/year”)
- Growth: $199 / month (billed annually, equivalent of $249/mo, “Save $600/year”)
- Pro: $399 / month (billed annually, equivalent of $499/mo, “Save $1,200/year”)
For committed creators, the annual plans make a big difference. If you are already paying for multiple tools every month, locking in a single platform for a year at a lower rate is often more cost-effective than keeping your patchwork system.
Unlimited Features Across All Plans
One of the most important parts of Kajabi’s pricing is what you don’t get capped on:
- Unlimited marketing emails
- Unlimited landing pages
- Unlimited funnels
- Unlimited access groups inside your community
No matter which plan you choose, you can send as many emails as you want, build as many landing pages as you need, and spin up funnels without worrying about hitting a ceiling.
That alone replaces a dedicated email provider and funnel builder for many creators.
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What To Consider Before Choosing a Kajabi Plan
Before diving into each plan, step back and think about where your business is right now.
How Many Products Do You Actually Need?
On Kajabi, a “product” is not just a course. It can be:
- An online course
- A coaching program
- A community
- A newsletter
- A podcast
- A digital download
If you only want one flagship course or one primary coaching program, you might be okay on Kickstarter. If you want a course, a membership, a mini-course, and a paid newsletter, you will outgrow the starter plan quickly.
How Big Is Your Audience?
Each plan has a contact limit:
- Kickstarter: 250 contacts
- Basic: 2,500 contacts
- Growth: 25,000 contacts
- Pro: 100,000 contacts
“Contacts” are people on your email list. If you already have a list of 5,000 subscribers, Kickstarter and Basic are off the table immediately. If you are starting from scratch, 250 might be enough for your first few months.
How Many Brands or Websites Are You Running?
Not everyone needs more than one site, but some creators do:
- Kickstarter: 1 website
- Basic: 1 website
- Growth: 1 website
- Pro: 3 websites
If you know you will be running multiple brands (for example, separate sites for different markets, languages, or client projects), Pro is the only plan that supports that from day one.
Do You Have a Team?
Admin user limits matter more than most people expect:
- Kickstarter: 1 extra admin
- Basic: 1 extra admin
- Growth: 10 extra admins
- Pro: 25 extra admins
If you work with a VA, marketer, content manager, or co-instructors, you will want enough admin seats so you are not constantly sharing logins.
How Much Automation & Customization Do You Need?
Higher plans unlock:
- Advanced automations
- Webhooks
- API access
- Custom code editor
- Branded mobile app
If you plan to get fancy with automations, integrate third-party tools deeply, or customize your front-end experience, this will push you toward Growth or Pro.
Inside Kajabi Kickstarter: The “Get Your First Product Out” Plan
Kickstarter is Kajabi’s entry-level plan, built for creators who are just starting out and want to ship their first digital product.
Kickstarter includes:
- 1 product
- 250 contacts
- 1 website
- 1 community + unlimited access groups
- 1 extra admin user
You still get access to the platform’s core tools: website, landing pages, email, funnels, checkout, and basic automations. You can host a fully functional online business around a single flagship offer.
Who is Kickstarter best for?
- Brand-new course creators launching their first program
- Coaches validating a single high-ticket offer
- Side-hustlers who want to test Kajabi without a big upfront commitment
The biggest drawback is the limit: only one product and 250 contacts. If your launch goes well, you will likely need to move to Basic or Growth relatively soon. For some creators, that’s a good problem to have. For others, it’s better to start on Basic and skip the quick upgrade.
Inside Kajabi Basic: For Creators With a Working Offer
Kajabi Basic is for people whose business is already working and now want more reach and more products.
Basic includes:
- 5 products
- 2,500 contacts
- 1 website
- 1 community + unlimited access groups
- 1 extra admin user
This is where you can start playing with:
- A main signature course
- A downsell or mini-course
- A membership or community offer
- A paid newsletter
- A lead magnet “product” for segmenting your audience
For many early-stage creators, Basic hits a sweet spot. You have enough room to experiment with multiple offers without jumping all the way to Growth.
The limitation is your list size. Once you get close to 2,500 contacts, you will need to seriously consider Growth. If you are starting from zero, that may take some time. If you already have a decent list elsewhere, Growth may be the more natural starting point.
Inside Kajabi Growth: The Sweet Spot For Most Scaling Creators
Kajabi Growth is where the platform really opens up for established businesses.
Growth includes:
- 50 products
- 25,000 contacts
- 1 website
- 1 community + unlimited access groups
- 10 extra admin users
Plus more advanced features, including:
- More robust automations
- Advanced integrations and webhooks
- Affiliate program tools
- The ability to remove Kajabi branding
- Enhanced AI and creator tools
If you run a full-blown digital education business with multiple products, upsells, downsells, bundles, and segmentation across your audience, Growth is often the most logical plan.
For many 6-figure creators, this is the tier where Kajabi makes the most sense. You get serious capacity for products, a big enough list limit to grow, and enough team seats to bring in support.
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Inside Kajabi Pro: For Agencies, Multi-Brand Creators, And High Volume
Kajabi Pro is the heavyweight tier, built for businesses that want scale and flexibility.
Pro includes:
- Unlimited products
- 100,000 contacts
- 3 websites
- 3 communities + unlimited access groups
- 25 extra admin users
You also get deeper technical capabilities:
- Full API access and advanced webhooks
- Custom code editor for detailed front-end control
- Branded mobile app included
- Priority and more dedicated support options
Pro makes sense if:
- You run multiple brands or client projects on Kajabi
- You anticipate a large student base and a big email list
- You have a real team and need plenty of admin seats
- You want the breathing room of “no limits” on products
For most solo creators and small teams, Pro will feel like overkill at first. For agencies and serious digital education companies, it is a powerful all-in-one backbone.
Kajabi Payments, Third-Party Fees, And “Hidden” Costs
Pricing is not just about the monthly subscription. It is also about transaction fees and how you accept payments.
Kajabi Payments
Kajabi offers its own payment processing with competitive rates that get slightly better on higher plans:
- Kickstarter & Basic: 2.9% + $0.30
- Growth: 2.8% + $0.30
- Pro: 2.7% + $0.30
These are similar to many standard online payment processors.
Third-Party Payment Providers
If you use a third-party provider (excluding PayPal and Kajabi Payments), Kajabi adds an extra platform fee on top:
- Kickstarter: 5%
- Basic: 2%
- Growth: 1%
- Pro: 0.50%
This is important. If you insist on using a non-Kajabi payment processor, those platform fees can add up, especially on lower-tier plans.
Other Potential Extras
You might still want:
- Ads platforms (Meta, Google)
- Accounting tools
- Advanced analytics
But you won’t need separate tools for courses, email marketing, funnels, membership, and basic CRM. That is where the savings come in.
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Does Kajabi Really Replace A Whole Tech Stack?
Kajabi’s pricing looks steep until you stack it against “Frankenstein setups” that many creators are already using.
Here is a simple example of what Kajabi is positioned to replace:
- Courses platform: ~$189 / month
- Coaching platform: ~$120 / month
- Community platform: ~$128 / month
- Downloads / file delivery: ~$39 / month
- Newsletter tool: ~$169 / month
- Podcasts hosting: ~$40 / month
- CRM: ~$75 / month
- Email marketing (25,000 contacts): ~$391 / month
- Checkout software: ~$219 / month
- Affiliate management: ~$95 / month
- Automations: ~$29 / month
- Comment-to-DM: ~$25 / month
- Transcriptions: ~$30 / month
- Website builder: ~$50 / month
- Link-in-bio tool: ~$10 / month
- Analytics platform: ~$44 / month
Total: around $1,653 per month.
Compare that with Kajabi Growth at $249/month.
Even if your numbers look different, the pattern is clear: once your business reaches a certain scale, paying for one integrated platform instead of 8–15 different tools is usually more efficient both financially and operationally.
Kajabi Pricing vs Other Course Platforms
You can absolutely host your course somewhere else for less money each month. Platforms like Teachable, Thinkific, and Podia often have lower entry prices.
However, most of those platforms focus on hosting courses, not replacing your entire tech stack. That means you still pay separately for:
- Email service provider
- Website builder
- Funnels / automation tool
- Community platform
- Analytics
If you are only testing a single simple course and already have email and website systems you like, a cheaper course host might make sense for now.
But if your goal is to build a complete digital education business with courses, memberships, newsletters, and communities under one roof, Kajabi’s “expensive” monthly fee starts to look like a reasonable trade-off for what you get.
👉 Click Here to Start your 30 Day Kajabi Free Trial
Which Kajabi Plan Should You Choose?
Let’s put this into a simple decision guide.
When Kickstarter Makes Sense
Pick Kickstarter if:
- You are completely new to selling digital products
- You plan to launch one main offer (course or coaching)
- Your email list is under 250 contacts
- You want to test Kajabi without overcommitting
You will probably upgrade as you grow, but Kickstarter gives you a low-risk entry point into the ecosystem.
When Basic Makes Sense
Pick Basic if:
- You already have a working offer and are making some sales
- You want a couple of additional products (mini-course, membership, etc.)
- Your audience is between 250 and 2,500 contacts
- You prefer to stay lean but want more flexibility than Kickstarter
This plan is ideal for creators moving from “experimenting” to “creating a small product suite.”
When Growth Makes Sense
Pick Growth if:
- You have multiple offers: courses, memberships, bundles, maybe a newsletter
- Your list is growing toward or past 2,500 contacts
- You want affiliate programs, deeper automations, and no Kajabi branding
- You have a small team and need multiple admin accounts
For many serious online businesses, Growth is the plan that feels “just right” in terms of capacity and price.
When Pro Makes Sense
Pick Pro if:
- You manage multiple brands or client sites
- You expect a large student base and a big list (tens of thousands of contacts)
- You have a substantial team that needs separate admin logins
- You want limitless product capacity and the flexibility to expand aggressively
Pro is for businesses that treat Kajabi as core infrastructure, not just a course host.
Final Verdict: Kajabi Pricing – Which Should You Choose?
Kajabi is not the cheapest platform in raw monthly dollars. It is intentionally priced as a premium, all-in-one solution for creators who want one place to build courses, coaching offers, memberships, communities, newsletters, and digital products without stitching together a dozen tools.
For a brand-new creator with zero audience, Kickstarter can be a smart way to test your first product. If you already have a working offer and want a small but solid suite of products, Basic is often enough. If your vision is bigger and you are serious about scaling, Growth is usually the sweet spot. And if you are running multiple brands, client projects, or a large education company, Pro gives you room to grow without worrying about limits.
The bottom line:
Kajabi becomes “worth it” when you use it as your true business hub, not just a fancy course host. If you are ready to consolidate, simplify, and build a real product ecosystem, the right Kajabi plan can actually reduce overall costs and complexity over time.
If you want to see how it feels in practice, the best next step is simple:
