You’ve probably lost count of how many tools you’ve tried.
You start with a “simple” idea:
“I just want to sell my course.”
Or, “I just want one good funnel for my coaching offer.”
Then it snowballs.
You grab a landing page builder.
Then an email tool.
Then a course platform.
Then a checkout plug-in.
Then some “funnel hack” template you never fully finish.
You pay for half of them, fully use none of them, and still don’t have a clean, consistent path from stranger → subscriber → customer.
So you hit Google and end up where everyone eventually lands:
Kajabi vs ClickFunnels 2.0.
Both say “use us and we’ll bring everything together.”
Both look serious, not hobby-level.
Both would be a commitment.
The real question behind your search isn’t “Who has the better feature grid?” It’s:
“For my business – courses, coaching, services, maybe physical products – which platform gives me the best shot at actually launching and growing, without drowning in tech?”
That’s what we’re going to unpack.
Along the way, if you want to test things as you read, here are the two key options you’ll keep coming back to:
👉 Try Kajabi free for 30 days
👉 Try ClickFunnels 2.0 for free
Let’s break this down in plain language.
What Kajabi Actually Is (And Who It’s Built For)
Kajabi is best thought of as a creator business hub. It’s designed to let you run almost your entire digital product business from one place:
- Online courses and digital programs
- Memberships and communities
- Coaching offers and paid newsletters
- Website and landing pages
- Email marketing and automations
- Funnels, payments, and basic CRM
Instead of stitching together a site builder, course platform, email service, checkout tool, and analytics, Kajabi’s pitch is: “Use one login and keep everything under one roof.”
Recent reviews and pricing breakdowns show that in 2025:
- Kajabi plans generally sit in the roughly $149–$399/month range, depending on contacts, products, and features.
- The official free trial is 14 days, but 30-day trials are available through partner links and promos, giving you more time to build something meaningful.
If your business is built around teaching – and you want your site, your content, and your marketing in one place – Kajabi is deliberately built around that world.
What ClickFunnels 2.0 Actually Is
ClickFunnels 2.0 grew up as a funnel builder. Its DNA is all about the journey from “cold click” to “paying customer.”
Over time, it’s turned into a broader marketing platform that now includes:
- Funnel and page builder (opt-ins, sales pages, upsells/downsells, order bumps)
- Course and membership hosting
- Built-in email marketing and workflows
- CRM for leads and customers
- Website/blog builder and basic community features
So while Kajabi starts from “you’re a creator with content,” ClickFunnels starts from “you’re a business that wants aggressive, optimized funnels that convert.”
As of 2025:
- ClickFunnels 2.0 plans are generally in the $97–$297/month range, depending on features and limits.
- The standard offer is a 14-day free trial on all plans; older 30-day promos are no longer the norm.
If you live and breathe funnels, A/B tests, and maximizing revenue per visitor, this is the ecosystem built with you in mind.
Funnels & Conversion Flows: ClickFunnels’ Territory vs Kajabi’s “Good Enough”
Let’s start where ClickFunnels is strongest.
ClickFunnels 2.0 for Funnels
This is the part it does very, very well:
- Drag-and-drop funnel builder with a high level of control
- Dedicated steps for opt-ins, sales, upsells, downsells, order bumps, and thank-you pages
- Native A/B testing so you can split-test headlines, layouts, and offers
- Robust template library focused on conversions, not just looks
For businesses where “the funnel is the business” (agencies, info marketers, high-ticket offers, e-commerce), ClickFunnels feels like home. It’s built to squeeze performance from every step.
Kajabi Pipelines
Kajabi’s answer to funnels is Pipelines. These are pre-built funnel blueprints – webinar funnels, product launches, simple lead magnet → nurture → offer flows.
You choose a pipeline type, and Kajabi spins up:
- The pages
- The email sequences
- The basic automations
All tied together in one shot.
Pipelines are not as granular or test-heavy as ClickFunnels funnels, but they’re very approachable. If you’re a creator who wants a solid funnel without becoming a full-time funnel engineer, Kajabi gives you a sensible, guided path.
In practice:
- Choose ClickFunnels 2.0 if funnel performance and testing are your absolute top priorities.
- Choose Kajabi if you need funnels that “just work” inside a broader creator-centric platform.
Courses, Memberships & Delivery: Kajabi’s Comfort Zone
Now flip the perspective and look at what happens after someone buys.
Kajabi for Courses & Memberships
Kajabi is, at its core, a digital education platform. That shows up in how it handles content delivery:
- Structured courses with modules, lessons, assessments, and downloads
- Drip schedules, start dates, and cohort-style programs
- Membership sites with protected content and recurring billing
- Community features so you can keep discussion inside Kajabi
- Mobile app access for students and members on the go
Reviews in 2025 consistently point out that Kajabi shines when the student experience and content organization matter.
ClickFunnels 2.0 for Courses & Memberships
ClickFunnels can absolutely host courses and membership areas now:
- Course builder with protected content
- Membership site functionality with logged-in access
- Drip content options and recurring subscriptions
But the experience is more “good enough” than “built for education.” It’s ideal when the course itself is relatively simple, and the main focus is the funnel that sells it.
Rule of thumb:
- If the value of your business is the depth and polish of your programs, Kajabi usually feels better.
- If the program is more of an add-on to a funnel-driven business, ClickFunnels can handle it well enough.
If that sounds like your world and you want to see what it feels like inside Kajabi:
Email, Automation & “All-in-One” Reality
Both tools talk about reducing the number of tools you need. Email and automation is where that gets tested.
Kajabi Email & Automation
Kajabi includes integrated email marketing across all plans:
- Broadcast emails to your list
- Automated sequences for onboarding, launches, or nurture
- Visual automations that trigger from events: purchases, course progress, form submissions, etc.
For many creators, this replaces tools like Mailchimp or ConvertKit entirely. You’re managing contacts, email, and product access from the same place.
Is it the most advanced email platform on the planet? No. But for course, coaching, and membership businesses, it hits the sweet spot between power and simplicity.
ClickFunnels 2.0 Email & Workflows
ClickFunnels 2.0 brought email and automation into the core platform:
- Built-in email broadcasts and workflows
- Event-based triggers tied to funnel behavior (visits, opt-ins, purchases)
- CRM features to track leads, opportunities, and customer value
It’s particularly good at funnel-centric automation: “If they opted in but didn’t buy, send this; if they bought, move them here,” and so on. Advanced marketers can still integrate specialist email services, but you can absolutely run campaigns natively.
Big picture:
- Kajabi’s email is tuned to creators who think in terms of “students, members, clients.”
- ClickFunnels’ email is tuned to marketers who think in terms of “leads, prospects, upsells.”
Websites, Branding & Content Hub
Ask yourself: “Do I want this tool to be my main website, or just my funnel engine?”
Kajabi as Your Main Site
Kajabi makes it easy to treat it as your full online home:
- Website builder with themes, navigation, and blog
- Custom domain support
- SEO settings for pages and posts
- Podcast hosting in some plans, letting you manage more content from one place
Many creators never touch WordPress again after moving to Kajabi. Their courses, main site, blog, and email list all live together, which simplifies life a lot.
ClickFunnels 2.0 as Site + Funnel
ClickFunnels 2.0 has added:
- Funnel Hub (a central entry point for your funnels)
- Website and blog builder
- Global elements (headers/footers) and better page management than 1.0
You can build a full site in ClickFunnels now. But it still feels like a funnel platform that can do websites, rather than a website platform that naturally hosts funnels.
If your brand identity and content hub matter as much as your funnels, Kajabi tends to feel more like a true “home base.”
Pricing & Value: Where Your Money Actually Goes
On pure sticker price, both tools sit in the “serious business” category.
Kajabi Value
Official sources and pricing breakdowns show Kajabi with:
- Three or more main tiers, roughly $149–$399/month as of 2025, with annual discounts.
- No free plan, but a 14-day free trial for everyone, and 30-day extended trials through specific partner links.
In return, it can realistically replace:
- Course platform/LMS
- Website hosting and site builder
- Email marketing tool
- Basic CRM and funnel builder
For creators who would otherwise juggle 3–5 subscriptions, the math often works in Kajabi’s favor.
You can test that math in your own context via a real build sprint:
ClickFunnels 2.0 Value
For ClickFunnels 2.0, recent reviews and official pricing show:
- Plans in the $97–$297/month range, with higher tiers unlocking more funnels, pages, workflows, and team features.
- A standard 14-day free trial on all plans, sometimes paired with a 30-day money-back guarantee to effectively give you more risk-free runway.
You’re paying for:
- A powerful funnel and page builder
- Email/automation and CRM
- Course and membership hosting
- Analytics and testing
If you view everything through a “what is my funnel ROI?” lens, the cost is often justified by even small conversion lifts across a funnel.
Ease of Use & Learning Curve
The question here is not “can I learn it?” but “do I want to live in this every day?”
Kajabi Day-to-Day
Kajabi feels designed for creators who want tech to get out of the way:
- Clean, calm interface
- A lot of “start from template” options (products, funnels, pages)
- Less fiddling with tiny settings, more time structuring offers and content
If you’re not the type who enjoys building complicated systems, this is a big plus. You can create serious offers without feeling like you’re assembling an airplane.
ClickFunnels 2.0 Day-to-Day
ClickFunnels 2.0 feels more like a pro marketing console:
- The funnel editor is powerful but can be overwhelming at first
- There are more knobs and switches: split tests, variations, workflow branches
- You can go deeper into optimization than most creators ever will
If that energizes you, perfect. If that stresses you out, you may find yourself procrastinating instead of launching.
Who Should Choose Kajabi (and Who Shouldn’t)
Kajabi is usually the better option if:
- Your core business is courses, coaching, memberships, or digital programs.
- You want your website, email, products, and funnels in one place instead of five patched-together tools.
- You care a lot about the student/client experience and want it to feel premium and cohesive.
- You’re okay with a premium monthly cost that simplifies your tech life.
Kajabi might not be ideal if:
- You’re heavily funnel-obsessed and want insane levels of A/B testing and custom flows.
- You sell mainly physical products and your business is more e-commerce than education.
If you see yourself in the “yes” list, the most honest way to decide is to build something real during a trial:
👉 Try Kajabi free for 30 days and build your first full offer
Who Should Choose ClickFunnels 2.0 (and Who Shouldn’t)
ClickFunnels 2.0 is usually the better option if:
- Your priority is high-converting funnels for courses, coaching, services, or physical products.
- You love tweaking pages, testing offers, and trying new flows to increase revenue per visitor.
- You’re okay using ClickFunnels as your funnel engine, and supplementing it with other tools if you need deeper course or community features.
It’s less ideal if:
- You want a long-term, polished learning environment for deep programs and communities.
- You hate playing with settings and would rather follow a simple blueprint.
If “more control over my funnel” gets you excited, not drained:
👉 Try ClickFunnels 2.0 for free and build a complete funnel
Can You Use Kajabi and ClickFunnels Together?
Yes – and some larger or fast-growing businesses do exactly that.
A common setup is:
- Front end: ClickFunnels 2.0 handles lead magnets, webinars, launches, and complex sales funnels.
- Back end: Kajabi delivers the experience – hosting the courses, memberships, coaching content, and communities.
You connect them with integrations or tools like Zapier so that a purchase in ClickFunnels automatically grants access in Kajabi.
It’s powerful, but it’s also more expensive and more complex. For most people starting out, picking one “home base” and going all in on it is the smarter first move.
So… Which Is the Better Option For You?
If you’re looking for a blanket winner, there isn’t one.
- Kajabi is the better option if your business is built around teaching, transformation, and community, and you want your entire digital HQ – site, content, email, and funnels – in one place.
- ClickFunnels 2.0 is the better option if your business is built around aggressive funnels and campaigns, and you want maximum control and testing power over your customer journey.
Here’s a simple decision filter:
- If your first thought is “How do I build an amazing program and deliver it smoothly?” → lean Kajabi.
- If your first thought is “How do I build and optimize a funnel that prints money?” → lean ClickFunnels 2.0.
And the most important part: don’t just read about them. Use the trials to build one real thing on each, if you’re still unsure.
For a creator-centric all-in-one home base:
For a funnel-driven marketing engine:
👉 Try ClickFunnels 2.0 for free
Give yourself a clear 14–30 day window, commit to building one offer and one funnel in whichever you pick, and by the end you won’t be guessing which is better. You’ll know from your own results.
