Since its debut in July 2020, Peacock TV has steadily carved out a spot in the crowded streaming landscape. Owned by NBCUniversal, it was designed to combine the familiarity of NBC’s legacy programming with the on-demand convenience modern viewers expect. Four years in, the numbers show it’s working.
Latest Snapshot (2025):
| Metric | Figure |
|---|---|
| Paid Subscribers | ~41 million |
| Quarterly Revenue (Q1) | About $1.2 billion |
| Year-over-Year Loss Change | Dropped from $639M to $215M |
| Ad Share of NBCU Upfronts | Nearly 1/3 |
The appeal comes from the mix: nostalgic favorites like The Office, buzzy originals such as Poker Face, blockbuster films, and a deep bench of live sports—including Premier League, WWE, NFL, and soon NBA games thanks to a multi-billion dollar rights deal. And while prices have inched upward, Peacock still manages to undercut many competitors while offering features those platforms can’t match, especially on the sports side.
What is Peacock TV?
Peacock TV is NBCUniversal’s home-grown streaming service, designed to give you a mix of TV, movies, sports, and original programming in one place. It’s part of the same corporate family as NBC, Universal Pictures, and Sky, which means it has first-pick access to a huge library of shows and films.
Core Offerings
- Classic NBC Sitcoms & Dramas – Parks and Recreation, 30 Rock, Frasier, and Saturday Night Live are staples.
- Next-Day Episodes – New NBC and Bravo shows arrive the day after broadcast.
- Exclusive Originals – Bel-Air, Dr. Death, The Traitors, and other originals are made just for Peacock viewers.
- Blockbuster & Classic Films – From recent hits like Jurassic World Dominion and Puss in Boots: The Last Wish to comfort-watch classics like Bridesmaids.
- Live Sports – Exclusive streaming of the Premier League in the U.S., all WWE live events and archives, Sunday Night Football, MLB, and starting in 2025–26, Monday night NBA games.
- 24/7 Peacock Channels – Curated, always-on streams like “The Office Zen” or dedicated sports news feeds.
Why It Stands Out
While other services specialize in one or two content areas, Peacock spreads its value across entertainment and sports. You can binge sitcoms in the morning, watch a live soccer match in the afternoon, and stream a new original series at night—all without leaving the platform.
Is There a 30-Day Free Trial for Peacock?
Peacock doesn’t offer a 30-day free trial anymore, and the free tier that once existed is gone. New users start on paid plans.
You can still sample or reduce the cost through promos and partnerships:
| Method | What you get | Who it’s for |
|---|---|---|
| Xfinity | Peacock Premium included with select internet/TV packages | Eligible Xfinity customers |
| NOW TV | Peacock Premium included as part of the bundle | NOW TV customers |
| Student offer | Peacock Premium for $1.99/month for 12 months | Verified students |
These aren’t universal trials, but they’re the most reliable ways to get in free or at a steep discount.
Current Peacock TV Pricing
Peacock now has three paid tiers. The entry plan is “Select,” which is different from Premium and excludes Originals.
| Plan | What you get | Monthly | Annual |
|---|---|---|---|
| Select | TV favorites from NBC, Bravo & more; with ads; Peacock Originals excluded | $7.99 | $79.99 |
| Premium | Everything in Select plus Live Sports & Events, Hit Films & Peacock Originals; with ads | $10.99 | $109.99 |
| Premium Plus | Everything in Premium, no ads†, download to watch offline | $16.99 | $169.99 |
†A small amount of programming (Peacock channels, sports/events, and a few titles) still contains ads due to rights.
Annual plans follow the “12 months for the price of 10” pattern, which effectively knocks two months off the yearly total.
At-a-glance:
- Select is the budget tier for casual TV viewing; no Originals and typically no live sports.
- Premium is the full content unlock (Originals + live sports) with ads.
- Premium Plus is for ad-averse viewers who also want offline downloads and live local NBC access.
Is There a 7-Day Free Trial for Peacock Premium?
Peacock used to offer a 7-day free trial for its Premium plan, but that option has been completely phased out. Today, every new account starts on a paid tier from day one.
Even without the standard trial, there are still ways to get temporary access without paying the full $10.99/month for Premium:
| Offer Type | Benefit | Who Qualifies |
|---|---|---|
| Xfinity | Up to 2 years of Peacock Premium included | New/existing customers with Gigabit or higher internet |
| NOW TV | Peacock Premium included in subscription | Active NOW TV subscribers |
| Mastercard Credit | Up to $5/month credit on Peacock charges | World or World Elite Mastercard holders |
These offers don’t replicate the old 7-day trial, but they’re essentially free trial alternatives if you qualify.
Peacock Premium for $1.99/Month (Student Plan)
Peacock runs one of the better student streaming deals on the market: $1.99/month for Peacock Premium, locked in for 12 months.
How it works:
- You must be actively enrolled at an accredited school.
- Sign up via Peacock’s student discount page.
- Verify your student status through the online form (usually handled via SheerID).
- Once verified, your account is billed at $1.99/month for a full year.
Savings Snapshot:
| Plan | Regular Monthly Price | Student Monthly Price | Annual Savings |
|---|---|---|---|
| Peacock Premium | $10.99 | $1.99 | $108.00 |
At the end of the 12 months, the plan renews at the standard rate unless you re-verify eligibility. This offer includes everything in Premium—live sports, Originals, next-day NBC and Bravo episodes—making it a high-value option for students who want full access without the full cost.
How to Get Peacock for Free
While Peacock no longer has a free tier, you can still unlock Peacock Premium without paying out of pocket if you meet certain partner eligibility requirements. These offers are tied to service bundles and promotions, and they can give you full library access—including Originals, live sports, and next-day NBC/Bravo episodes—without a monthly bill.
| Method | What You Get | Eligibility |
|---|---|---|
| Xfinity Internet (Gigabit+ plans) | Up to 2 years of Peacock Premium free | Must be a new or existing Xfinity customer with qualifying plan |
| Xfinity Rewards (Diamond or Platinum) | Ongoing Peacock Premium at no cost | Any internet speed, but must be in these rewards tiers |
| NOW TV | Peacock Premium bundled free | Must have an active NOW TV subscription |
| Mastercard Credit Offer | Up to $5 statement credit per month | Applies to World and World Elite Mastercard holders; may cover full Premium cost |
These partner deals typically require activation steps through the provider’s website, and they may expire if you change or cancel your qualifying service. For most users, Xfinity and NOW TV are the easiest paths to free Premium access.
Getting Peacock Premium with Xfinity
Xfinity offers multiple ways to get Peacock Premium without paying the standard $10.99/month:
For Gigabit or Higher-Speed Internet Customers
- Offer: Peacock Premium included for 24 months.
- Activation Steps:
- Visit the Xfinity “Activate Peacock” page.
- Log in with your Xfinity ID and password.
- Follow the prompts to link your account and start streaming.
- After Promo: Subscription ends unless you choose to pay at standard rates.
For Xfinity Rewards Members (Diamond & Platinum Tiers)
- Offer: Peacock Premium included for as long as you maintain Diamond or Platinum status.
- Activation Steps:
- Log into your Xfinity Rewards account.
- Locate the “Get Peacock Premium” reward.
- Click to redeem and link your Peacock account.
- Notes: Internet speed doesn’t matter for this offer—tier status is what counts.
With both options, access is identical to a paying Premium subscriber, so you can stream Originals, live sports, movies, and more without restrictions.
Getting Peacock Premium with NOW TV
If you’re a NOW TV subscriber (via Comcast), Peacock Premium is included at no additional cost. This means you can access the full 80,000+ hours of content, including live sports, Originals, next-day NBC shows, and movies, without paying the $10.99 monthly fee.
Activation Process:
- Go to the Peacock activation page for Comcast customers.
- Log in using your NOW TV account credentials.
- Follow the steps to link your account and start watching.
Good to know:
- No set-top box is required for NOW TV users; you can activate on any compatible streaming device.
- The subscription remains free for as long as your NOW TV account is active.
- All features are identical to a standalone paid Peacock Premium plan.
Upgrading to Peacock Premium Plus
Peacock Premium Plus takes the Premium plan and removes most ads while adding the ability to download shows and movies for offline viewing. You also get 24/7 access to your local NBC station live.
Upgrade Details:
- Cost: $6 extra per month on top of Premium (current total $16.99/month if purchased directly).
- What’s Different:
- Ad-free streaming for on-demand content (a few exceptions like live sports and channels still include ads due to licensing).
- Offline downloads for select content.
- Local NBC station live stream in supported regions.
How to Upgrade:
- Log in to your Peacock account.
- Navigate to your Account or Plans & Payments section.
- Select Upgrade to Premium Plus and complete the payment process.
For Xfinity or NOW TV Users with Free Premium:
- You can upgrade to Premium Plus by paying just the difference between Premium and Premium Plus.
- The upgrade is billed directly through Peacock or your TV provider, depending on where you activate.
Canceling Premium Plus:
- Downgrading is straightforward: cancel Premium Plus in your account settings.
- You’ll keep Premium Plus features until the end of the billing cycle, after which your plan reverts to the included Premium tier if you’re an eligible Xfinity or NOW TV customer.
Getting Peacock Premium with Instacart+
If you’re an Instacart+ member in the U.S., you can get Peacock Premium at no extra cost—an annual value of $79.99. This includes the full ad-supported plan with access to all TV shows, movies, live sports, and Peacock Originals.
Who Qualifies:
- Active Instacart+ subscribers.
- New Peacock users who don’t already have an active paid Peacock subscription.
Activation Steps:
- Log in to your Instacart account via the app or website.
- Go to Your Instacart+ Membership in your account menu.
- Look for the Peacock Premium offer and click Activate.
- Follow the prompts to log in or create a Peacock account.
Extra Tip:
If you’re not yet an Instacart+ member, you can sign up for the 14-day free Instacart+ trial. During this time, you’ll also get Peacock Premium access. If you decide to keep Instacart+, your Peacock benefit continues as long as your membership stays active.
Peacock Promo Codes and Deals
Peacock runs frequent promotions throughout the year, often tied to seasonal sales, sports events, or partnerships. While the platform doesn’t have a blanket free trial anymore, these deals can help you get Peacock for free or at a steep discount.
Notable Current & Common Offers:
| Deal Type | Details | Notes |
|---|---|---|
| Mastercard Credit | World and World Elite Mastercard holders get up to $5/month in statement credits on Peacock subscriptions. | Can offset the full cost of Select or most of Premium. |
| Student Discount | Peacock Premium for $1.99/month for 12 months. | Verification required via student email. |
| ISP Bundles | Xfinity and NOW TV include Peacock Premium in qualifying packages. | Often for up to 2 years at no cost. |
| Holiday & Event Sales | Past deals have offered up to 75% off annual plans during Black Friday, Cyber Monday, or major sports seasons. | Usually for new or returning subscribers. |
| Limited-Time Codes | Seasonal codes (e.g., during the Olympics or Super Bowl) sometimes unlock a month of free Premium. | Must be applied during checkout. |
Pro Tip: Keep an eye on major U.S. sports events—especially Premier League, NFL playoffs, or WWE specials—as Peacock often rolls out short-term sign-up incentives around these dates.
What to Watch on Peacock
Peacock’s content library is broad, catering to fans of TV classics, fresh originals, blockbuster films, and major live sports. Whether you want comfort-watch favorites or the latest event coverage, there’s plenty to choose from.
TV Shows
- Classic NBC Favorites: The Office, Parks and Recreation, 30 Rock, Frasier
- Current NBC & Bravo Hits: Law & Order: SVU, The Voice, New Amsterdam, Below Deck
- Peacock Originals: Bel-Air, Poker Face, Dr. Death, The Traitors
Movies
- Recent Releases: Jurassic World Dominion, Puss in Boots: The Last Wish, Cocaine Bear
- Franchise Collections: Fast & Furious, Harry Potter, Jurassic Park
- Classics: Bridesmaids, Despicable Me, E.T.
Live Sports
- Premier League Soccer: Exclusive U.S. streaming rights
- WWE: Live events, PPVs, and full archives
- NFL & MLB: Sunday Night Football, select MLB games
- Upcoming NBA Coverage: Monday night games starting 2025–26 season
Peacock Channels (24/7 Streams)
- The Office Zen – continuous The Office episodes
- Premier League TV – news, highlights, and live matches
- WWE Network – live wrestling events and classics
- NBC News Now – live and on-demand news coverage
How to Cancel Peacock Premium
If you decide Peacock isn’t for you—or you want to downgrade—you can cancel your Premium subscription directly from your account settings.
Cancel via Peacock Website:
- Log in at Peacock’s official site.
- Click your profile icon and select Account.
- Go to Plans & Payments or Subscription.
- Click Change or Cancel Plan and follow the prompts.
Cancel via Provider (e.g., Xfinity, Apple, Google, Roku):
- If you subscribed through a third party, you must cancel through that platform’s account settings.
- Example: Apple subscribers must cancel via Settings → Apple ID → Subscriptions.
What Happens After Canceling:
- Your access remains active until the end of the current billing period.
- If you’re on a promotional plan (Xfinity, NOW TV, Instacart+), canceling through Peacock might just remove the paid upgrade but leave your free Premium access intact.
Device Compatibility
Peacock works across most modern streaming devices, mobile phones, smart TVs, and gaming consoles, so you can watch wherever you are. Here’s a breakdown:
| Device Type | Examples |
|---|---|
| Streaming Devices | Roku, Amazon Fire TV, Apple TV, Chromecast (with Google TV) |
| Smart TVs | Samsung, LG, Vizio (select models) |
| Game Consoles | PlayStation 4 & 5, Xbox One, Xbox Series X/S |
| Mobile Devices | iOS (iPhone/iPad), Android smartphones & tablets |
| Web Browsers | Chrome, Safari, Firefox, Edge |
| Set-Top Boxes | Xfinity X1, Flex, Cox Contour |
Pro Tip: If you’re using Peacock on multiple devices, you can create up to six user profiles per account, and stream on up to three devices at the same time.
Is Peacock Worth It?
Whether Peacock is worth the price comes down to your viewing habits and what’s important to you:
Why It’s Worth It:
- Affordable compared to competitors like Netflix or Max.
- Exclusive live sports (Premier League, WWE, Sunday Night Football).
- Next-day access to NBC and Bravo shows.
- Original series that aren’t available anywhere else.
- Flexible plan options, from ad-supported to nearly ad-free.
Potential Downsides:
- Limited offline viewing (Premium Plus only).
- Ads still appear in live content even on Premium Plus.
- No full free tier anymore.
For sports fans, NBC show lovers, or those who like mixing movies with TV classics, Peacock is an easy recommendation—especially if you can get it free through Xfinity, NOW TV, or Instacart+.
