If you’ve ever stared at a blank Google Doc trying to write a sales page, email, or ad… and thought, “Why does this sound so flat?” you’re not alone.
You tweak headlines.
You copy-paste someone else’s “proven” template.
You even ask ChatGPT to “make it more persuasive.”
Still, it reads like everyone else’s copy.
No edge.
No personality.
No real pull.
Your funnels are built. Your offer is solid. But the sales just don’t match the effort you’re putting in. You know the problem isn’t the tech. It’s the message.
Deep down, you can feel it:
- Your copy doesn’t sound like you.
- Your ads and emails don’t stop the scroll.
- You’re tired of begging for calls instead of attracting clients who already want what you sell.
That’s exactly the pain the “Write Like Dan Kennedy: 3-Day Challenge” is designed to solve.
It promises to compress 40+ years of Dan Kennedy–style, in-the-trenches direct response wisdom into just 3 days, so you can write personality-driven, hard-hitting copy that “hypnotizes cold traffic into buying” without relying on expensive copywriters or stiff AI prompts.
If that’s already speaking to you and you’d rather skip straight to the experience, you can grab a free seat here:
👉 Click Here to Join The Free Challenge
For everyone else, let’s break down what this challenge actually is, what you’ll learn, and whether it’s really worth three hours of your life.
What Is the “Write Like Dan Kennedy” 3-Day Challenge?
The “Write Like Dan Kennedy” Challenge (also called the Magnetic Marketing “Story Selling” Challenge) is a free, live, 3-day online event hosted by 8-figure marketer Dan Henry, built around the direct-response principles of the legendary Dan Kennedy.
You’re not just learning “how to write nicer sentences.” The goal is to help you:
- Turn your personality into a profit engine
- Create marketing that feels like you, not a template
- Build a simple system that attracts and converts buyers consistently
Format in simple terms:
- 3 days
- ~60 minutes per day
- Live sessions on Zoom (with limited replay access)
- Private Facebook group for community, support, and implementation
- Optional paid VIP upgrade (for extended replays/bonuses), but the core challenge is free
You show up, learn, and implement as you go – it’s designed to be short, focused, and practical, not a months-long course you never finish.
Who’s Behind It (And Why That Matters)
There are two Dans you need to know here:
Dan Kennedy – The Source
Dan Kennedy is one of the most respected names in direct-response marketing. He’s known for no-fluff, results-first copy that’s built around:
- Clear pain points
- Big, specific promises
- Strong offers and guarantees
- Direct calls to action
His work sits behind countless winning sales letters, seminar promotions, info-products, and consulting campaigns. For decades, he’s been the “hidden hand” behind many of the marketers you know today.
Dan Henry – Your Host
Dan Henry is an 8-figure entrepreneur and digital marketer, founder of GetClients.com and CloseDeals.com, and author of Digital Millionaire Secrets. He tells the story often:
He went from broke pizza delivery driver to building a $30M+ online business, heavily crediting Dan Kennedy’s teachings (and Russell Brunson, who also credits Kennedy).
In this challenge, Dan Henry isn’t trying to replace Dan Kennedy. He’s:
- Translating Kennedy’s principles into a modern, online-business context
- Showing how he personally used them to create webinars, funnels, and content that drive serious revenue
- Condensing what took him months (and stacks of books) to learn into 3 hours of focused teaching
So you’re effectively getting Dan Kennedy’s philosophy through the lens of someone who’s actively using it in today’s online environment.
Who the Challenge Is Really For
This challenge is aimed at people who already have (or are building) some kind of offer, funnel, or audience, but whose copy just isn’t doing its job.
You’ll get the most out of it if:
- You’re a coach, consultant, or course creator who needs your copy to book calls, sell programs, or fill cohorts.
- You’ve built funnels, webinars, or challenges before, but the sign-ups and sales aren’t where they should be.
- You feel like your copy is boring, generic, or “AI-scented”, and you want real personality on the page.
- You’re done guessing and want a proven direct-response framework rather than random tips.
It’s less ideal if:
- You don’t have any offer or business idea at all yet.
- You want done-for-you copy, not to learn a skill.
- You refuse to write anything and are hoping for magic templates you can paste blindly.
If you can commit to an hour a day for 3 days and you’re willing to implement as you learn, you’re the exact person this was built for.
What You’ll Actually Learn: The 3-Day Breakdown
The challenge is structured around three core “Magnetic Marketing” fundamentals that Dan Henry says can “take you from struggle to success with any funnel.”
Day 1: How to Create a Magnetic Personality
Core idea: People don’t just buy products; they buy people. They buy you.
Day 1 is all about helping you build a persona in your marketing that your ideal customers are drawn to. You’ll cover things like:
- How to turn your story, quirks, and opinions into a strength instead of hiding them
- How to stop sounding like a “professional marketer” and start sounding like a real person
- Ways even “sucky” writers can write copy that feels alive and addictive simply by leaning into personality
This is especially powerful if you’ve been relying too much on AI. Instead of generic, overly-polished copy, you learn how to inject your own voice and worldview into your marketing.
Result: Your copy starts standing out, not because you used fancy words, but because it finally sounds like you.
👉 If that’s the biggest gap in your marketing right now, it might be worth grabbing a seat before you forget:
👉 Click Here to Join The Free Challenge
Day 2: How to Build a Magnetic Marketing System
Most entrepreneurs have random pieces of marketing:
- A webinar here
- A funnel there
- A few emails
- Some ads or posts
But there’s no system linking it all together.
On Day 2, Dan Henry focuses on helping you build what he calls a magnetic marketing system – something that can:
- Attract leads consistently
- Nurture them with your personality and content
- Move them toward an irresistible offer almost automatically
You’ll dive into:
- How to plug personality-driven copy into challenge funnels, webinars, email sequences, and content
- How Dan thinks about list-building and automated follow-up using Kennedy-style principles
- The difference between throwing out random sales messages vs. running a system that works even when you’re not online
Result: Instead of “one-hit launch wonders,” you begin to see how your copy can power a predictable marketing machine.
Day 3: How to Have Magnetic Selling Power
This is where the rubber meets the road.
On Day 3, the focus shifts from attracting and nurturing to selling without feeling sleazy.
Topics typically include:
- How to structure offers so they feel like the logical next step after your content
- Using story, proof, and relationship so your pitches don’t feel like pressure
- The psychology behind “magnetic selling” – why customers say yes and stick with you long-term
The emphasis is less on aggressive, pushy tactics and more on relationship-based selling that’s still grounded in Kennedy-grade direct response: clear problems, strong promises, proof, urgency, and a real call to action.
Result: You come away with a mental model for writing emails, sales pages, and scripts that sell hard without feeling like you’re twisting anyone’s arm.
What You Get When You Join
Here’s what’s included when you sign up for the free challenge:
- 3 days of live teaching (about 60 minutes per day) on:
- Magnetic personality
- Magnetic marketing systems
- Magnetic selling power
- Access to a private Facebook group, where you can:
- Ask questions
- Share your work
- Get encouragement and feedback from other challengers
- Short-term replay access if you can’t attend live (with longer access typically part of a VIP option)
- Frameworks, prompts, and examples you can start using immediately in your current funnels, ads, and emails
You can think of it as an intense, three-day boot-up for your copy and marketing brain, not a full advanced certification.
The Biggest Pros of the “Write Like Dan Kennedy” Challenge
1. It’s Free (But Not Fluffy)
A lot of free challenges are thinly disguised pitch-fests.
This one does have offers (more on that later), but the core training is substantial:
- You’re getting decades of direct-response principles, compressed and applied
- You’re seeing exactly how a modern 8-figure marketer uses Kennedy’s thinking in practice
If you’ve never learned copy this way before, even a few “aha” moments from these three sessions can significantly improve your marketing.
2. Personality-First, Template-Second
Instead of dumping more templates on you, the challenge focuses on helping you:
- Shape your voice
- Clarify your story
- Use your personality as the hook
That’s a long-term asset. Once you understand how to write as you in a persuasive way, you can apply that to any market, any platform, any new offer.
3. System Thinking, Not Just Isolated Tactics
A headline trick or email swipe is nice. But what moves revenue is a messaging system.
The challenge does a good job connecting:
- Who you are
- How you show up in your copy
- How that drives your funnel and sales process
You leave with a clearer picture of how all the pieces fit.
The Cons & Limitations (So You’re Not Surprised)
No program is perfect. Here’s where you need realistic expectations.
1. It’s Still a “Challenge,” Not a Full Course
You get:
- 3 sessions
- 3 hours total teaching
- Group environment
You don’t get:
- Weeks of hand-holding
- Deep-dive breakdowns of every asset in your funnel
- Personalized copy coaching on every sentence you write
For a free challenge, it delivers strong value, but it’s still a starting point, not the final word on copy.
2. Expect Offers and Upsells
This is a Dan Henry / Magnetic Marketing ecosystem event. That means:
- You’ll get pitched on deeper programs, books, or VIP upgrades.
That’s not inherently bad; just know going in that part of the model is showing you what’s possible and inviting you further into their world.
3. You Still Have to Show Up and Write
This isn’t magic.
If you:
- Don’t attend live
- Never watch the replays
- Don’t take notes
- Don’t write or test anything
Then nothing changes.
The challenge can shift your thinking and give you frameworks, but the asset is built when you write – even if it’s messy at first.
Who Will Get the Most Out of This Challenge?
You’re likely to see the biggest benefit if you’re:
- A coach/consultant with an existing offer and a funnel that’s underperforming.
- A course creator who has decent content but weak email/sales copy.
- An agency owner or freelancer who wants to pitch and close better using more compelling written messaging.
- An entrepreneur who leans too heavily on AI and now wants to find a stronger, more human voice.
If that sounds like you, the opportunity cost is low: three hours in exchange for potentially reshaping how you write and sell for years.
And if you’re ready to lock your spot while you’re thinking about it:
👉 Click Here to Join The Free Challenge
Is “Write Like Dan Kennedy” Worth Your Time?
So, final verdict.
If you’re hoping for:
- A done-for-you copywriting service
- A secret script that prints money with no effort
- A way to outsource all thinking to AI
…this is not that.
But if you:
- Want to understand why great copy works
- Want to build a magnetic personality and not sound like everyone else
- Want a system for turning story, personality, and direct-response principles into a consistent stream of leads and sales
Then yes – this challenge is absolutely worth three hours of your life.
You’ll walk away with:
- A clearer sense of who you are on the page
- A stronger framework for how your funnels and marketing should feel and function
- A deeper appreciation for why Dan Kennedy’s style still works so well in 2025, and how Dan Henry has modernized it for digital-first businesses
And because it’s free, your real “investment” is focus and implementation.
If you’ve tried doing it alone and you’re tired of staring at lifeless copy, this is a smart next step.
👉 Click Here to Join The Free Challenge
Give it three days.
Take notes. Do the simple exercises. Try the ideas on your next email, ad, or page.
You’ll know very quickly whether this style of personality-driven, Kennedy-inspired marketing is the missing piece you’ve been looking for – and you’ll finally stop feeling like your copy is the weak link in your business.
